Your website is more than just a digital storefront—it’s the foundation of your business’s online authority. Without a strategic, consistent content plan, even the most well-designed site remains invisible.
That’s why we implement the Evergreen Growth Engine, a structured approach to ranking, attracting, and converting visitors into customers—automatically.
Your website is more than just a digital storefront—it’s the foundation of your business’s online authority. Without a strategic, consistent content plan, even the most well-designed site remains invisible.
That’s why we implement the Evergreen Growth Engine, a structured approach to ranking, attracting, and converting visitors into customers—automatically.
A Three-Phase Growth Strategy
Phase 1: Establish Authority with Core Market Pages
Google prioritizes websites with clear, targeted content, where each page is optimized for a single, high-value keyword rather than diluted across multiple terms. We begin by developing dedicated landing pages for the key locations you serve, such as:
- General Contractor Reno
- General Contractor Incline Village
- General Contractor Truckee
These pages establish a strong foundation, positioning you as the leading service provider in each location and signaling to Google that your business is authoritative and location-relevant.
A Three-Phase Growth Strategy
Phase 1: Establish Authority with Core Market Pages
Google prioritizes websites with clear, targeted content, where each page is optimized for a single, high-value keyword rather than diluted across multiple terms. We begin by developing dedicated landing pages for the key locations you serve, such as:
- General Contractor Reno
- General Contractor Incline Village
- General Contractor Truckee
These pages establish a strong foundation, positioning you as the leading service provider in each location and signaling to Google that your business is authoritative and location-relevant.
Phase 2: Dominate Local Niches with Service-Specific Expansion Pages
Once your location-based authority is set, we expand into service-specific pages, further strengthening your relevance and visibility. These pages target highly searched local services, such as:
- Kitchen Remodel Reno
- Bathroom Remodel Reno
- Home Additions Incline Village
Each page is built around one high-intent keyword, ensuring that when a customer searches for that service in your area, your website appears at the top. This precise keyword alignment follows Google’s best practices and enhances your ability to rank faster and more effectively.
Phase 2: Dominate Local Niches with Service-Specific Expansion Pages
Once your location-based authority is set, we expand into service-specific pages, further strengthening your relevance and visibility. These pages target highly searched local services, such as:
- Kitchen Remodel Reno
- Bathroom Remodel Reno
- Home Additions Incline Village
Each page is built around one high-intent keyword, ensuring that when a customer searches for that service in your area, your website appears at the top. This precise keyword alignment follows Google’s best practices and enhances your ability to rank faster and more effectively.
Phase 3: Continuous Growth – 52 Wishes Per Year
Phase 3: Continuous Growth – 52 Wishes Per Year
A stagnant website quickly loses its search ranking potential. To maintain momentum, we produce one new SEO-optimized page per week, amounting to 52 new assets per year. These can be utilized to:
- Expand into additional cities & service areas.
- Develop informative blog content & educational resources.
- Launch promotions & seasonal marketing campaigns.
- Optimize and improve underperforming pages in competitive markets.
Each page is built around one high-intent keyword, ensuring that when a customer searches for that service in your area, your website appears at the top. This precise keyword alignment follows Google’s best practices and enhances your ability to rank faster and more effectively.
Why This Matters
Why This Matters
Search engines favor websites that are regularly updated with high-quality, location- and service-specific content. This signals credibility and expertise to Google, helping your business rank higher, stay competitive, and attract more organic leads.
Additionally, this strategy directly supports your Google Business Profile (GBP) by reinforcing your relevance in the Google Map Pack, where the majority of local traffic originates.
Why This Matters
Search engines favor websites that are regularly updated with high-quality, location- and service-specific content. This signals credibility and expertise to Google, helping your business rank higher, stay competitive, and attract more organic leads.
Additionally, this strategy directly supports your Google Business Profile (GBP) by reinforcing your relevance in the Google Map Pack, where the majority of local traffic originates.
Google Business Profile (GBP) Management
Your Map Pack Strategy
Your Google Business Profile (GBP) is a critical factor in local search rankings. Businesses that appear in the Google 3-Pack (Map Pack) receive the majority of local search traffic and leads.
Our GBP optimization strategy ensures that your profile remains highly visible and works in tandem with your website’s content plan.
Google Business Profile (GBP) Management
Your Map Pack Strategy
Your Google Business Profile (GBP) is a critical factor in local search rankings. Businesses that appear in the Google 3-Pack (Map Pack) receive the majority of local search traffic and leads.
Our GBP optimization strategy ensures that your profile remains highly visible and works in tandem with your website’s content plan.
How GBP and Your Website Work Together
Content Synergy
Each time we publish a new location- or service-specific page, we create a corresponding GBP post that links back to it. This keeps your GBP profile active, signals relevance to Google, and provides additional visibility for your website.
Authority Boost
Consistently publishing geo-targeted content strengthens your credibility with Google. This improves your local ranking signals, pushing your business higher in the Google Map Pack and making it easier for customers to find you.
Seasonal & Promotional Strategy
GBP isn’t just for rankings—it’s also a platform for seasonal offers, limited-time promotions, and holiday campaigns. We ensure your business stays top-of-mind for local customers by regularly updating your profile with timely, engaging content.
Cross-Platform Marketing
To further increase exposure, we repurpose GBP content for Facebook posts, creating a unified marketing strategy that improves brand consistency and customer engagement.
How GBP and Your Website Work Together
Content Synergy
Each time we publish a new location- or service-specific page, we create a corresponding GBP post that links back to it. This keeps your GBP profile active, signals relevance to Google, and provides additional visibility for your website.
Authority Boost
Consistently publishing geo-targeted content strengthens your credibility with Google. This improves your local ranking signals, pushing your business higher in the Google Map Pack and making it easier for customers to find you.
Seasonal & Promotional Strategy
GBP isn’t just for rankings—it’s also a platform for seasonal offers, limited-time promotions, and holiday campaigns. We ensure your business stays top-of-mind for local customers by regularly updating your profile with timely, engaging content.
Cross-Platform Marketing
To further increase exposure, we repurpose GBP content for Facebook posts, creating a unified marketing strategy that improves brand consistency and customer engagement.
GBP Services We Manage
Google Map Pack Optimization
Improve your local search visibility and increase traffic.
Weekly GBP Updates
Publish fresh content, promotions, and business updates to keep your profile active.
Integrated Reviews on Website
Showcase your latest Google reviews directly on your site to build credibility and trust.
GBP Services We Manage
Google Map Pack Optimization
Improve your local search visibility and increase traffic.
Weekly GBP Updates
Publish fresh content, promotions, and business updates to keep your profile active.
Integrated Reviews on Website
Showcase your latest Google reviews directly on your site to build credibility and trust.
Why This Matters
Why This Matters
The combination of consistent website content updates and strategic GBP activity makes your business highly visible and relevant in Google’s local search ecosystem.
This ensures that your brand remains dominant in local searches, attracts more leads, and continues to grow its authority over time.
Why This Matters
The combination of consistent website content updates and strategic GBP activity makes your business highly visible and relevant in Google’s local search ecosystem.
This ensures that your brand remains dominant in local searches, attracts more leads, and continues to grow its authority over time.
Website Administration
Your Digital Safe House
Your website isn’t just an online presence—it’s your most valuable digital asset. Without proper management and protection, it becomes vulnerable to hackers, downtime, and performance issues.
We ensure your website is always secure, up-to-date, and running at peak performance.
Website Administration
Your Digital Safe House
Your website isn’t just an online presence—it’s your most valuable digital asset. Without proper management and protection, it becomes vulnerable to hackers, downtime, and performance issues.
We ensure your website is always secure, up-to-date, and running at peak performance.
What We Handle
WordPress Management
Regular updates to the core system, ensuring functionality and security.
Plugin Management
Keeping all plugins updated and compatible to prevent vulnerabilities. Updates can sometimes break site layouts or functionality, but skipping updates leaves you open to security threats—we ensure safe, tested updates to keep your site stable and secure.
Security Monitoring
Active firewall protection, malware scanning, and real-time threat neutralization.
Performance Optimization
Routine site audits to ensure fast loading speeds and smooth user experience.
Backup & Recovery
Scheduled backups to safeguard your data in case of emergencies.
What We Handle
WordPress Management
Regular updates to the core system, ensuring functionality and security.
Plugin Management
Keeping all plugins updated and compatible to prevent vulnerabilities. Updates can sometimes break site layouts or functionality, but skipping updates leaves you open to security threats—we ensure safe, tested updates to keep your site stable and secure.
Security Monitoring
Active firewall protection, malware scanning, and real-time threat neutralization.
Performance Optimization
Routine site audits to ensure fast loading speeds and smooth user experience.
Backup & Recovery
Scheduled backups to safeguard your data in case of emergencies.
Why This Matters
A neglected website is a liability. Without ongoing maintenance, security updates, and performance optimization, your website becomes vulnerable to cyber threats, slow loading speeds, and outdated functionality.
Plugin updates, while essential, can sometimes break site layouts or cause issues—we ensure they are safely implemented so your business doesn’t experience downtime.
A secure and well-maintained site protects your brand reputation, ensures a seamless user experience, keeps your business running smoothly without interruptions, and provides the stability needed to support growth.
Why This Matters
A neglected website is a liability. Without ongoing maintenance, security updates, and performance optimization, your website becomes vulnerable to cyber threats, slow loading speeds, and outdated functionality.
Plugin updates, while essential, can sometimes break site layouts or cause issues—we ensure they are safely implemented so your business doesn’t experience downtime.
A secure and well-maintained site protects your brand reputation, ensures a seamless user experience, keeps your business running smoothly without interruptions, and provides the stability needed to support growth.
Analytics & Performance Management
Turning Data into Growth
Numbers alone don’t mean success—it’s how you use them. We don’t just track analytics; we translate them into actionable strategies that drive business growth.
Analytics & Performance Management
Turning Data into Growth
Numbers alone don’t mean success—it’s how you use them. We don’t just track analytics; we translate them into actionable strategies that drive business growth.
What We Handle
Google Analytics
Track website traffic, user behavior, and key engagement metrics to optimize conversions.
Google Tag Manager
Manage and refine conversion tracking, event triggers, and audience insights.
Google Search Console
Monitor SEO health, keyword performance, and indexing issues to ensure optimal search visibility.
Custom Reporting
Monthly performance reports with clear insights and recommendations to turn data into decisions.
What We Handle
Google Analytics
Track website traffic, user behavior, and key engagement metrics to optimize conversions.
Google Tag Manager
Manage and refine conversion tracking, event triggers, and audience insights.
Google Search Console
Monitor SEO health, keyword performance, and indexing issues to ensure optimal search visibility.
Custom Reporting
Monthly performance reports with clear insights and recommendations to turn data into decisions.
Why This Matters
Data without strategy is useless. Raw numbers won’t grow your business—actionable insights will. We provide clear, real-time data interpretation so you can make informed decisions that improve conversions, optimize campaigns, and ensure every marketing dollar is spent wisely.
With us, your analytics become a roadmap for scaling your business efficiently instead of just another report you ignore.
Why This Matters
Data without strategy is useless. Raw numbers won’t grow your business—actionable insights will. We provide clear, real-time data interpretation so you can make informed decisions that improve conversions, optimize campaigns, and ensure every marketing dollar is spent wisely.
With us, your analytics become a roadmap for scaling your business efficiently instead of just another report you ignore.
Marketing Department on Demand
Your In-House Team Without the Overhead
We’re not just a marketing agency—we’re your marketing department. We don’t just execute tasks; we think, plan, and strategize like an in-house team because your success is our success.
We operate as if we’re sitting inside your office, working shoulder to shoulder with you. We think long-term, make data-backed decisions, and take ownership of your marketing—because that’s what drives results. And most importantly, you don’t have to wear this hat.
Marketing Department on Demand
Your In-House Team Without the Overhead
We’re not just a marketing agency—we’re your marketing department. We don’t just execute tasks; we think, plan, and strategize like an in-house team because your success is our success.
We operate as if we’re sitting inside your office, working shoulder to shoulder with you. We think long-term, make data-backed decisions, and take ownership of your marketing—because that’s what drives results. And most importantly, you don’t have to wear this hat.
What We Handle
Strategic Growth Planning
We align marketing efforts with your business goals, ensuring sustainable growth.
Execution & Implementation
From campaigns to website updates, we handle the heavy lifting.
Real-Time Adaptation
Markets shift, trends change—we adjust strategies in real-time to keep you ahead.
Consistent Communication
You’re never left in the dark. We keep you informed and involved every step of the way.
Not Just Another Agency
Instead of managing multiple vendors, juggling marketing yourself, or letting growth stagnate, you now have an experienced, dedicated team focused entirely on growing your business.
What We Handle
Strategic Growth Planning
We align marketing efforts with your business goals, ensuring sustainable growth.
Execution & Implementation
From campaigns to website updates, we handle the heavy lifting.
Real-Time Adaptation
Markets shift, trends change—we adjust strategies in real-time to keep you ahead.
Consistent Communication
You’re never left in the dark. We keep you informed and involved every step of the way.
Not Just Another Agency
Instead of managing multiple vendors, juggling marketing yourself, or letting growth stagnate, you now have an experienced, dedicated team focused entirely on growing your business.
Why This Matters
Most businesses struggle with marketing because they try to do it themselves or hire multiple freelancers with no unified strategy. If you want to be a real business owner, you need someone directing your marketing, ensuring growth, and making strategic moves so you can focus on what you do best.
Marketing isn’t a side task—it’s a core function of business success. Without a dedicated team leading the charge, you risk wasting time, money, and opportunities while your competitors continue to scale.
Puppet: Website
Your website is Pinocchio—just a lifeless puppet until it’s built the right way, given the right voice, and guided by the right strategy.
Geppetto: Developers
The master craftsmen, carving and assembling the structure of your website with precision, ensuring it has the foundation it needs to function.
Guardian Angel: Content & Copywriters
A website without a voice is just a lifeless doll. Our copywriters breathe life into your brand, giving it personality, clarity, and the words that connect it to the world.
Jiminy Cricket: Jimmy Oldham
Your strategist and conscience, here to keep you on track, steering you away from the pitfalls that derail so many businesses—distractions, gimmicks, and wasted effort.
Why This Matters
Why This Matters
Most businesses struggle with marketing because they try to do it themselves or hire multiple freelancers with no unified strategy. If you want to be a real business owner, you need someone directing your marketing, ensuring growth, and making strategic moves so you can focus on what you do best.
Marketing isn’t a side task—it’s a core function of business success. Without a dedicated team leading the charge, you risk wasting time, money, and opportunities while your competitors continue to scale.